The other day I was listening to someone in the music business that I think is one of the most smartest and influential people in the game. His name is Jermaine Dupri and right now he is one of the few in the music business that I know of (besides my other favorites Kanye West and Pharrell Williams) who is mastering this social media phenomenon. While listening to an video clip that he did for blogworld I noticed that he mentioned that he loves social media because it cut out the middle man in his business endeavors. He no longer has to listen to the old executives who guess on which group of people like his records. Now since social media has come along he can know exactly who is buying his products and more importantly why they like what they like. This brings me to a point that I heard from a network marketer which ties Jermaine Dupri and network marketing together. For the last week or so I have been listening to audio from Dani Johnson and one thing that I can always get from her brilliant training calls is the art of listening. Listening to the needs of your prospects and capitalizing on what they need. That’s exactly what Jermaine Dupri does on his blog,his twitter page and his youtube page he listens to his audience and understands what the needs are to make his products even better. So how can we as Network Marketers listen to our audience better using social media?
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